by Sparkle Insights | Mar 6, 2025 | Media and Entertainment, Multicultural Marketing, Popular Culture
By Brittany Chiu The global success of K-pop over the past decade has revolutionized the music industry and created vast marketing and advertising opportunities, especially in North America. As K-pop continues to expand its international footprint, the...
by Sparkle Insights | Mar 6, 2025 | China, Chinese, Culture, Media and Entertainment, Multicultural Marketing
By Iris Yim and Brittany Chiu For decades, China’s entertainment landscape was heavily influenced by foreign imports—Hollywood blockbusters, Japanese anime, and South Korea’s hallyu wave, including K-pop and K-dramas. However, this dynamic has...
by Sparkle Insights | Mar 6, 2025 | African American, DEI, Media and Entertainment, Multicultural Marketing, Popular Culture
By Brittany Chiu The U.S. gaming market is valued at $58.7 billion, with Black gamers making up 15% of the player base. Despite their strong presence, their segment potential remains largely untapped. It is important to recognize the growing influence and...
by Sparkle Insights | Mar 6, 2025 | DEI, Media and Entertainment, Technology
By Brittany Chiu In December 2024, a Wall Street Journal article boldly stated that Google was “for old people,” a remark that, at first glance, might seem somewhat humorous or even trivial. However, the controversy that followed signals deeper issues within...
by Sparkle Insights | Mar 6, 2025 | AI, Market Research
By Iris Yim and Bonnie Curtis In recent years, artificial intelligence has dramatically reshaped the marketing ecosystem. From in-house teams to agencies, AI tools are increasingly embedded in workflows, including research processes. As we embrace these...
