by Sparkle Insights | Mar 5, 2025 | Grocery, Multicultural Marketing, Shopping
By Iris Yim and Brittany Chiu As the multicultural population in North America continues to grow, so does the demand for diverse culinary experiences. Ethnic foods, particularly Asian cuisines, have transitioned from niche offerings to mainstream staples,...
by Sparkle Insights | Mar 5, 2025 | Media and Entertainment
By Iris Yim Netflix continues to redefine its influence, not only by bringing global content to U.S. audiences but also by fostering open-mindedness and cultural exchange. Now, it’s venturing into educating viewers about overconsumption, waste, and the...
by Sparkle Insights | Mar 5, 2025 | Multicultural Marketing
By Iris Yim In recent years, the landscape of DEI initiatives and multicultural marketing has faced increasing scrutiny and pushback, often labeled under the controversial banner of being “woke.” This backlash reflects a growing sentiment among some...
by Sparkle Insights | Sep 19, 2024 | Media and Entertainment, Multicultural Marketing, Popular Culture, Social Media, Taiwan
By Iris Yim Originally Aired on September 18, 2024 Introduction The webinar was hosted by the Asian American Advertising Federation (3AF) on Sept. 18, 2024, with Genny Hom-Franzen introducing Jill Chang of Prosumer Marketing. Jill shared her...
by Sparkle Insights | Aug 23, 2024 | Asian American, China, Chinese, Culture, Travel
by Iris Yim From July 1 to 19 this year, I traveled through China with my husband and two children, visiting Xi’an, Xining, and Qinghai Lake in northwestern China; Chengdu in the southwest; and finally heading south to my hometown of Zhaoqing in...
