by Sparkle Insights | May 15, 2024 | Asian American, China, Chinese, Culture, Travel
By Brittany Chiu Are you interested in traveling to China but daunted by all the inconveniences you hear that foreigners encounter? Fear no more! I’m here to give you some tips. I have traveled to China since 2017 and had lived and worked there for...
by Sparkle Insights | May 9, 2024 | Activism, Asian American, Asian American & Pacific Islander Month, Charity, DEI, Multicultural Marketing, Nonprofit
By Brittany Chiu Did you know Asian Americans are some of the most charitable folks around? If you’re aiming to connect with the vibrant Asian American community, Sparkle Insights is your go-to partner. We’re not just another research firm –...
by Sparkle Insights | Dec 6, 2023 | Asian American, Politics
By Brittany Chiu The 2020 election cycle and the 2022 midterm election exit polls proved that there is much untapped potential among the fast-growing Asian American voting bloc. Those who do not pay enough attention to them risk losing out in the future. ...
by Sparkle Insights | Nov 6, 2023 | AI, Asian American, Culture, DEI, Multicultural Marketing, Popular Culture
By Iris Yim Over the past three weeks, I have had the opportunity to attend three conferences in marketing and adverting in different parts of the world and observed different reactions and approaches to integrating AI in the creative industry. The ANA...
by Sparkle Insights | Oct 17, 2023 | AI, DEI, Multicultural Marketing
By Iris Yim The world of multicultural marketing faces a double-edged challenge – the aftermath of the affirmative action ruling and the often-overlooked AI revolution. Last week, I attended the 2023 ANA multicultural marketing conference in Las Vegas,...
