Blog
K-pop: The Global Buzz and Marketing Blitz
By Brittany Chiu The global success of K-pop over the past decade has revolutionized the music industry and created vast marketing and...
China’s Entertainment Rise: Gaming, Animation, and Literature Go Global
By Iris Yim and Brittany Chiu For decades, China's entertainment landscape was heavily influenced by foreign imports—Hollywood blockbusters,...
Level Up: The Untapped Potential of Black Gamers in a $58.7B Industry
By Brittany Chiu The U.S. gaming market is valued at $58.7 billion, with Black gamers making up 15% of the player base. Despite their strong...
Is Google Really for Old People?
By Brittany Chiu In December 2024, a Wall Street Journal article boldly stated that Google was “for old people,” a remark that, at first...
Rethinking Qualitative Research in the Age of AI
By Iris Yim and Bonnie Curtis In recent years, artificial intelligence has dramatically reshaped the marketing ecosystem. From in-house teams...
Global Flavors Reshaping North America’s Grocery Aisles
By Iris Yim and Brittany Chiu As the multicultural population in North America continues to grow, so does the demand for diverse culinary...
How Films Are Shaping Consumer Behaviors and Market Dynamics
By Iris Yim Netflix continues to redefine its influence, not only by bringing global content to U.S. audiences but also by fostering...
Reframing Multicultural Marketing for a New Era
By Iris Yim In recent years, the landscape of DEI initiatives and multicultural marketing has faced increasing scrutiny and pushback, often...
AI in Action: Key Insights from DigiAsia 2024 on the Future of Marketing and Innovation
DigiAsia 2024 showcased the latest in AI-driven marketing, highlighting its role in creative campaigns, media optimization, and addressing business challenges. Discover key insights on AI’s evolving impact on the industry.
The Adaptation and Integration of Marketing Strategies in Taiwan’s Unique Market Environment
By Iris Yim Originally Aired on September 18, 2024 Introduction The webinar was hosted by the Asian American Advertising...