Blog
Moon Lovers – Scarlet Heart Ryeo: A Case study of Transcreation
In my career as a market researcher, I have tested many concepts and taglines transcreated (The process of adapting a message from one language to...
Asian American business owners represent significant opportunities for business service providers
According to the newly released inaugural annual survey of entrepreneurs by the Census, more than half of the minority-owned firms with paid...
Size + Influence = Power
In her presentation about the many dimensions of the South Asian population in the U.S., Esther “ET” Franklin, Head of Americas Experience...
Differences between the East and the West
Chinese designer Liu Yang used images to illustrate the differences between the East and the West in her book "Differences between the East and the...
Why WeChat should be part of your social media strategy and marketing mix, and why you should care
By Iris Yim Although WeChat is relatively unknown in the U.S., it has close to 550 million actively monthly users and has become the default...