by Sparkle Insights | Mar 6, 2025 | African American, DEI, Media and Entertainment, Multicultural Marketing, Popular Culture
By Brittany Chiu The U.S. gaming market is valued at $58.7 billion, with Black gamers making up 15% of the player base. Despite their strong presence, their segment potential remains largely untapped. It is important to recognize the growing influence and...
by Sparkle Insights | Mar 6, 2025 | DEI, Media and Entertainment, Technology
By Brittany Chiu In December 2024, a Wall Street Journal article boldly stated that Google was “for old people,” a remark that, at first glance, might seem somewhat humorous or even trivial. However, the controversy that followed signals deeper issues within...
by Sparkle Insights | Jun 4, 2024 | Activism, Asian American, DEI, LGBTQ+, Multicultural Marketing
By Brittany Chiu How many people do you know are AAPI and identify as LGBT? The Williams Institute at UCLA School of Law’s 2021 report, “AAPI LGBT Adults in the U.S.: LGBT Well-Being at the Intersection of Race”, sheds light on a significant demographic...
by Sparkle Insights | May 9, 2024 | Activism, Asian American, Asian American & Pacific Islander Month, Charity, DEI, Multicultural Marketing, Nonprofit
By Brittany Chiu Did you know Asian Americans are some of the most charitable folks around? If you’re aiming to connect with the vibrant Asian American community, Sparkle Insights is your go-to partner. We’re not just another research firm –...
by Sparkle Insights | Nov 6, 2023 | AI, Asian American, Culture, DEI, Multicultural Marketing, Popular Culture
By Iris Yim Over the past three weeks, I have had the opportunity to attend three conferences in marketing and adverting in different parts of the world and observed different reactions and approaches to integrating AI in the creative industry. The ANA...
by Sparkle Insights | Oct 17, 2023 | AI, DEI, Multicultural Marketing
By Iris Yim The world of multicultural marketing faces a double-edged challenge – the aftermath of the affirmative action ruling and the often-overlooked AI revolution. Last week, I attended the 2023 ANA multicultural marketing conference in Las Vegas,...
