by Sparkle Insights | Mar 6, 2025 | Media and Entertainment, Multicultural Marketing, Popular Culture
By Brittany Chiu The global success of K-pop over the past decade has revolutionized the music industry and created vast marketing and advertising opportunities, especially in North America. As K-pop continues to expand its international footprint, the...
by Sparkle Insights | Mar 6, 2025 | China, Chinese, Culture, Media and Entertainment, Multicultural Marketing
By Iris Yim and Brittany Chiu For decades, China’s entertainment landscape was heavily influenced by foreign imports—Hollywood blockbusters, Japanese anime, and South Korea’s hallyu wave, including K-pop and K-dramas. However, this dynamic has...
by Sparkle Insights | Mar 6, 2025 | African American, DEI, Media and Entertainment, Multicultural Marketing, Popular Culture
By Brittany Chiu The U.S. gaming market is valued at $58.7 billion, with Black gamers making up 15% of the player base. Despite their strong presence, their segment potential remains largely untapped. It is important to recognize the growing influence and...
by Sparkle Insights | Mar 5, 2025 | Grocery, Multicultural Marketing, Shopping
By Iris Yim and Brittany Chiu As the multicultural population in North America continues to grow, so does the demand for diverse culinary experiences. Ethnic foods, particularly Asian cuisines, have transitioned from niche offerings to mainstream staples,...
by Sparkle Insights | Mar 5, 2025 | Multicultural Marketing
By Iris Yim In recent years, the landscape of DEI initiatives and multicultural marketing has faced increasing scrutiny and pushback, often labeled under the controversial banner of being “woke.” This backlash reflects a growing sentiment among some...
by Sparkle Insights | Sep 19, 2024 | Media and Entertainment, Multicultural Marketing, Popular Culture, Social Media, Taiwan
By Iris Yim Originally Aired on September 18, 2024 Introduction The webinar was hosted by the Asian American Advertising Federation (3AF) on Sept. 18, 2024, with Genny Hom-Franzen introducing Jill Chang of Prosumer Marketing. Jill shared her...
