Popular Culture Archives

K-pop: The Global Buzz and Marketing Blitz

by Sparkle Insights | Mar 6, 2025 | Media and Entertainment, Multicultural Marketing, Popular Culture

By Brittany Chiu The global success of K-pop over the past decade has revolutionized the music industry and created vast marketing and advertising opportunities, especially in North America. As K-pop continues to expand its international footprint, the...

Level Up: The Untapped Potential of Black Gamers in a $58.7B Industry

by Sparkle Insights | Mar 6, 2025 | African American, DEI, Media and Entertainment, Multicultural Marketing, Popular Culture

By Brittany Chiu The U.S. gaming market is valued at $58.7 billion, with Black gamers making up 15% of the player base. Despite their strong presence, their segment potential remains largely untapped. It is important to recognize the growing influence and...

The Adaptation and Integration of Marketing Strategies in Taiwan’s Unique Market Environment

by Sparkle Insights | Sep 19, 2024 | Media and Entertainment, Multicultural Marketing, Popular Culture, Social Media, Taiwan

By Iris Yim Originally Aired on September 18, 2024 Introduction The webinar was hosted by the Asian American Advertising Federation (3AF) on Sept. 18, 2024, with Genny Hom-Franzen introducing Jill Chang of Prosumer Marketing. Jill shared her...

“Joy of Life Season 2” Breaks Records and Sets New Standards for Chinese Dramas on Global Streaming Platforms

by Sparkle Insights | Jun 27, 2024 | China, Chinese, Culture, Media and Entertainment, Multicultural Marketing, Popular Culture

By Brittany Chiu “Joy of Life Season 2″1 has redefined the landscape of Chinese dramas on global streaming platforms, setting unprecedented records and standards. The highly anticipated sequel to the hit Chinese drama “Joy of Life”...

Riding the Next Wave: How Chinese Dramas and Online Novels Are Becoming the New Global Cultural Phenomenon After K-Drama and K-Pop

by Sparkle Insights | May 16, 2024 | AAPHI Month, Asian American, Asian American & Pacific Islander Month, Chinese, Culture, Popular Culture

By Iris Yim Recently, when I took my 11-year-old daughter to a Barnes & Noble at the Southpoint Mall in Durham, NC, I came face to face with a bookcase at a prominent location on the first floor full of anime books. To my surprise, I found translated novels...

From Las Vegas to New York and Seoul, My Crash Course on AI and Its Impact in Marketing and Advertising from Global Conferences

by Sparkle Insights | Nov 6, 2023 | AI, Asian American, Culture, DEI, Multicultural Marketing, Popular Culture

By Iris Yim Over the past three weeks, I have had the opportunity to attend three conferences in marketing and adverting in different parts of the world and observed different reactions and approaches to integrating AI in the creative industry. The ANA...