by Sparkle Insights | Jan 19, 2023 | Asian American, Culture, Popular Culture
By Caitlyn Chun What exactly is the Chinese zodiac and how did it come about? The Chinese zodiac, sometimes referred to as Shengxiao (生肖, which literally translates as “born resembling”), is a cycle that lasts for a total of 12 years, and...
by Sparkle Insights | Jan 7, 2023 | Asian American, Culture, DEI, Multicultural Marketing, Popular Culture
By Brittany Chiu American Girl, the doll maker, recently just released their “Girl of the Year” for 2023. Her name is Kavi Sharma, short for Kavika. As you might have guessed from the name, Kavi is Desi. She’s from New Jersey and loves to sing...
by Sparkle Insights | Nov 22, 2022 | Asian American, Blog, Culture, DEI, Popular Culture
By Iris Yim According to the Census 2020, the Asian population in the US has grown 38.6% from 2010 to 2020. North Carolina is one of the states with the fastest growth rate in the Asian population (68.4%). One sign of the vibrant and growing Asian population in the...
by Sparkle Insights | Nov 2, 2021 | Popular Culture
By Brittany Chiu Plant-based proteins have been all the rage with companies such as Beyond Meat, Impossible Foods, Perfect Day and Eat Just, making their meat-free dishes highly popular among vegan and non-vegan consumers. According to Ipsos Retail...
by Sparkle Insights | Mar 15, 2021 | Asian American, Multicultural Marketing, Popular Culture
Asian dramas are not only popular in their home countries but also have worldwide appeal and influence. It started with the widespread of Korean pop culture (Korean Wave) and Korean dramas about two decades ago. Over the past decade, Chinese dramas have also enjoyed...
by Sparkle Insights | Dec 5, 2017 | Blog, Multicultural Marketing, Popular Culture
The marketing industry has been dominated by the idea of Total Market in the past few years. While the definition of Total Market is still being debated, the gist of the argument goes like this: With the changing demographics (minority consumers becoming the majority...
