By Iris Yim
Netflix continues to redefine its influence, not only by bringing global content to U.S. audiences but also by fostering open-mindedness and cultural exchange. Now, it’s venturing into educating viewers about overconsumption, waste, and the environmental consequences of consumer habits. Two standout documentaries, You’re What You Eat and Buy Now: The Shopping Conspiracy, exemplify this shift, delivering powerful messages about the interconnectedness of consumer behavior and environmental impact.
You’re What You Eat
This documentary makes a persuasive case for adopting a plant-based diet, spotlighting its potential to improve health, combat chronic diseases, and mitigate environmental damage. By linking individual dietary choices to global issues like deforestation, water usage, and climate change, it effectively challenges viewers to rethink their food habits. The film emphasizes the profound environmental costs of meat consumption, such as the deforestation of South America to support cattle farming, all to make cheap burgers more accessible in the U.S.
The documentary is likely to influence not just individual habits but also broader market dynamics, with potential shifts in consumer preferences that could affect meat producers and large retailers. Its engaging blend of scientific evidence, expert commentary, and real-life stories makes it both educational and transformative. After watching, it’s hard not to view everyday decisions—like buying a $1 burger or even a simple wooden hanger—without considering the ripple effects on global ecosystems.
Buy Now: The Shopping Conspiracy
This investigative film uncovers the sophisticated strategies corporations use to drive overconsumption, from psychological manipulation to relentless advertising. It goes beyond individual habits to expose the systemic issues that perpetuate wasteful consumer culture. The documentary raises critical questions about the true cost of fast fashion, seasonal fads, and tech upgrades, compelling viewers to reevaluate their shopping habits.
By revealing the environmental toll of overproduction and waste, the film creates a strong link between consumerism and ecological degradation. Its impact could ripple across industries, encouraging a shift toward more mindful consumption and sustainable practices. This could lead to tangible changes in corporate strategies, with companies compelled to adapt to a more conscious marketplace.
The Bigger Picture
Netflix’s scale and reach position it uniquely to drive significant shifts in consumer awareness and behaviors. Documentaries like these have the potential to influence not only individual choices but also the marketplace. Companies that fail to align with evolving consumer values may see tangible impacts on their bottom lines. It will be fascinating to monitor the reactions from industries such as meat production, retail giants like Walmart, and even niche markets such as smoked salmon.
These films serve as a reminder that small, everyday decisions—whether it’s choosing a plant-based meal, reconsidering a buffet selection, or questioning the source of a low-cost product—can collectively drive meaningful change. Netflix is effectively leveraging its platform to spark conversations, challenge norms, and promote a more sustainable future.